Whether you're educating, marketing, selling or delivering, you are always communicating. Your communication is the main way that people decide whether they trust you a buy your offer.
Communication includes video, written text, visual design, live events and many other forms.
There is an art and a science to getting people's attention and keeping it in a way that is fulfilling for them and also for you.
This is quite different from marketing that tries to push or persuade people into buying something just so you can make money.
When you communicate in a way that invokes genuine curiosity, invites someone into an enriching experience, and attracts them naturally without resistance, you create a powerful connection with them that is respectful of their true nature.
This is the foundation of conscious communication.